What You Need to Know about OKR – Objectives and Key Results

What is OKR?

OKR stands for Objectives and Key Results. It’s a framework that helps you to set goals, measure progress and track results. OKRs have been used by companies like Google, Linkedin and Facebook since the mid-1990s.

The basic idea behind OKRs is that you break down your goal into smaller parts that are easier to achieve so you can focus on one thing at a time instead of everything at once (which can be overwhelming).
OKR frameworks also help teams work together more effectively by making sure everyone knows what they’re supposed to be doing, when they should be doing it and how it fits into the bigger picture of achieving company goals

Setting Goals with OKR

To begin setting goals with OKR, you need to create objectives. These are the big-picture goals of your company or team. For example, if you’re an executive at a startup that makes software for small businesses, one of your objectives might be “grow revenue by 25%.”

Next, you’ll need to define key results (KRs). KRs are specific milestones related to each objective that help achieve it in some way–for example, increasing customer satisfaction from 80% to 85%.

Finally, assign owners for each KR so everyone knows who’s responsible for completing it and when they should do so by.

Examples of OKR for Entrepreneurs

Objectives and Key Results (OKR) is a method for setting goals. It’s been used by Google, Facebook, and LinkedIn to help employees achieve their objectives.

Now that you know what OKRs are and how they work, let’s look at some examples of how entrepreneurs can use them to grow their businesses.

  • Growing Your Business: Objectives might include increasing revenue by 10% or launching a new product line within six months. Key results would be things like reaching out to potential clients or creating prototypes for the new product line.
  • Developing Products: Objectives may include improving customer retention rates by 5% or designing an app that will increase user engagement by 25%. Key results could include conducting user surveys on competitors’ apps so that you can see where yours falls short in comparison; then developing strategies based on those findings.
  • Increasing Revenue: An objective might be doubling sales within two years while keeping costs constant–which would require hiring more staff members who don’t cost much money but will increase productivity (and therefore profits). The key result here would be finding ways not only to attract new customers but also to retain existing ones; this way, there will always be people coming back even if one particular campaign doesn’t work out well enough

Examples of OKR for Marketing Assistants

You can use OKRs to develop a strategy for generating leads, increasing brand awareness and creating a content strategy.

  • Objective: Generate ten leads per month.
  • Key Result: Create an email drip campaign that sends out three emails per week for four weeks (12 emails total) to our target audience of small business owners who are interested in learning more about our services. This will include an introductory email that provides information about the company and how we can help them grow their business; a second email with tips on how they can better market themselves; and finally, one last reminder asking them if they have any questions or would like assistance setting up their first campaign.
  • Objective: Increase the number of visitors who sign up for our newsletter by 40% over last quarter’s numbers.
    Key Result: Create two new blog posts each week as well as one podcast episode every two weeks until the end of the year 2023

Implementing OKR

  • Establish a timeline.
  • Track progress.
  • Celebrate successes

Tips for Using OKR

  • Keep Objectives Clear and Concise
    Make sure your objectives are clear, concise and actionable. This will allow you to track progress quickly so that you can make adjustments if necessary. It also makes it easier for others to understand what’s expected of them when reviewing their OKRs at the end of each quarter.
  • Set Ambitious Goals
    There’s no point in setting an objective that is too easy or difficult; this will only lead to disappointment or frustration when results fall short of expectations! For example: if an employee has set an objective around increasing sales by 20% but only managed 10% growth over the year (and not even all 12 months), then this could be considered a failure because it wasn’t achieved within 12 months’ time frame as promised by management during their annual review meeting (which was held earlier this year).

Common Mistakes with OKR

  1. Not setting clear objectives
  2. Not setting measurable key results
  3. Not updating objectives regularly

Tools to Help Manage OKR

  • Google Sheets
  • Trello
  • Asana
  • Monday.com


In this article, we’ve covered the basics of OKRs and how to use them to achieve your goals. If you’re interested in learning more about the methodology and what it can do for your organization, check out these resources:

  • OKR Examples – A list of real-world examples of OKRs used by companies like Google, Facebook and LinkedIn. This will give you a better idea of how they work in practice.
  • The Goal Setting Theory – This article explains why setting goals is important for businesses (and individuals) and provides an overview on different types of goal setting methods such as SMART goals or OKRs. It also covers some common pitfalls when creating effective objectives so make sure not miss this one out!